5 Basic Tools Used In Google Ads

When it comes to advertising on Google, visual mediums like YouTube can be a major asset. YouTube has over 1.9 billion monthly visitors and has become a dominant search engine platform. If you’re new to advertising on YouTube, Google ads agencies can help you determine the best ad formats and budget for your campaign. It also helps you visualize the impact of your ad campaign. You’ll also be able to choose from more campaign types using the Reach Planner.

Keywords that represent the last part of the buyer’s journey:

When it comes to choosing keywords for Google Ads campaigns, it’s important to think about the buyer’s journey. This includes how different qualifiers fit into different categories. For instance, “men’s trail running shoes” will be different than “men’s trail running shoes, size 8”. As you work to optimize your ad campaigns for Google, it’s a good idea to start with the later stages of the buyer’s journey. These keywords typically convert better and are cheaper to use.

Automated bidding:

Using automated bidding in Google Ads can help you optimize the effectiveness of your pay-per-click campaign. This feature eliminates the need for manual bidding and allows you to make changes on the fly. You can use automatic bidding to target specific keywords to increase your campaign’s visibility and charge per click.


Retargeting allows you to target your customers based on their previous online activity. By using the platform’s ad targeting technology, you can create ads that are relevant to each user’s needs. For example, you can target those who left their shopping carts or spent a significant amount of time viewing your products. You can set specific rules for how long you want to keep the information about each of your customers.

Observe audiences:

Google’s ads platform offers a feature to observe audiences. The setting allows you to see who is viewing your ad and how they are performing. By doing this, you can adjust your strategy and target specific audiences. You can also observe what kind of data you are receiving from your ads. You can use this information to segment your ad groups and create new ones.

Negative keywords:

In Google ads, negative keywords are terms for which you do not want to appear. They can be added to campaigns or ad groups. You can also create lists of negative keywords, which you can apply to many campaigns. These lists are useful for filtering irrelevant keywords from your campaigns. These lists can also be helpful when you are running an ad campaign with multiple clients.